FOCUS Conference on Innovation and Communication in Public Administration and Public Sector Companies

During the transitional process, countries in Southeast Europe faced numerous changes. Today, due to the ever-increasing influence of technology, the process of communication depends on numerous digital platforms, and new generations perceive and use communication tools differently.

In a changing environment, public administration is exposed to criticism because of the bureaucratic barriers and insufficient communication with the public. For that reason, a public debate on effective communication is needed more than ever.

On that occasion, the first international conference on communication in public administration was launched with the aim of bringing together individuals in public administration and public companies to discuss strategies, tactics and communication processes.

FOCUS is the platform for connecting, exchanging knowledge and experience, and defining guidelines for new communication processes.
The motto of the Conference is closer to people and it brings together representatives of both the public and the private sector. The mission of the public sector employees is to be closer to people by implementing simple and transparent communication with the purpose of working together for a better future.

For this reason, the FOCUS Conference program, through practical examples presented by prominent domestic and foreign communications experts, offers participants education on the latest trends in public sector communication, the challenges that public officials encounter, and advice on how to improve communication at all levels.

Unfortunately, public relations practitioners in public administration and public companies do not always have the support and understanding of their superiors, despite the fact that communication plays a key role in transparent work. One of the reasons is the unwillingness of superiors to invest in continuous education in the era of digital transformations.

The new guidelines of the European Commission, which are followed by the countries that are not yet joined in the European Union, place an increasing emphasis on digital literacy and accessible websites.

Harmonization and implementation of communication strategies and the creation of the better perception of public relations experts in public administration and public companies represent the imperative for connectivity, exchange of knowledge and better positioning of the profession, which is also the main objective of the FOCUS Conference.

More information can be found at www.focus-conference.eu.