„Pajdaš“ in the original, friend

Apriori World agency has been giving advices to Dejan Šumak for over a year and half. He is an investor who decided to create lager beer under the name „Pajdaš“. After defining the creative marketing and communication inbound agency Kraft&Werk was hired. They prepared final visual identity for the beer and they also managed its visual strategy. The second phase of this project is in the making construction of a brewery whose opening is expected at the begining of summer 2021.